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  • Dd_KUKUI


Logo and branding design for a 1,000 acre upscale master planned community located on the island of Kaua’i, Hawaii. The history of the Kukui nut was the basis for the creation of this wonderful logo. Kukui’Ula translates into “the red flame of the Kukui”. The black nut, so many of us have seen as a lei for men, contains a flammable oil which was a resource for early Polynesian culture. The most disappointing thing was that after 2 years of using this logo, numerous awards, the client decided to change directions after a marketing personal change.

Branding, Concept, Strategy, Design

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